The Transparency Edge
 

Fast Company
The editors and readers of Fast Company magazine chose The Transparency Edge as a Fast Company "Book of the Month." See the online book club section at http://www.fastcompany.com/bookclub/80/




From Authenticity at Work: "After a few decades of a lot of hard work, Lynne Seid has finally found her authentic self. She's dressed in True Religion jeans and cowboy boots, having sold or given away her Armani suits. But finding such authenticity didn't happen until she resigned from global advertising firm Foote Cone & Belding, leaving behind a high-six-figure salary and her post as president of the New York office, where she oversaw 600 employees and a $1 billion revenue stream. Among her reasons: ‘I was tired of having to act like a man.’" Read the entire article by downloading the PDF file.





From It’s Tough, But Worth It: “You know the adage: Just tell the truth. It doesn’t seem that hard. But for most people, there are plenty of instances where that’s the last thing they want to do.” Read the entire article by downloading the PDF file.





The Transparency Edge was chosen as one of Business Book Review’s 50 summaries in 2006. “Backed by Pagano and Pagano’s research of thousands of Fortune 500 executives, The Transparency Edge is a comprehensive guide to the key elements of transparent leadership and supplies notable examples of how these behaviors play out in the real world. These powerful insights, into how responsible transparency separates great leadership from capable management, offer CEOs, senior managers, and entrepreneurs an effective toolset for developing and maintaining the kind of reputation that can make them, their teams, and their organizations, more competitive over the long term.” Read the entire article by downloading the PDF file.





Barbara and Elizabeth Pagano are regular contributors to the Pensacola News Journal. To read some of their “In the Workplace” columns, click these topics:
“Strengthening Coworker Relationships”
“Destructive Comments and Constructive Criticism”





From Strengthen Relationships: Look across the table to your peers: “A strong peer network can make your smarter, more knowledgeable, and more influential. Leaders who ignore peer networking not only risk isolation, but also are missing out on the collective wisdom of people who could add to their success. Why would anyone deliberately do this?” Read the entire article by downloading the PDF file.



Counter Point
From editor Bruce Rosenhart’s 5-star rating of The Transparency Edge: “If you’re proud of your leadership abilities, you still need this book, because – dare I say – none of us are perfect leaders. If you’ve read any of my other book reviews, you know I like checklists, stories that illustrate lessons and research to back up the theories. This book has all this, and the Pagano’s should feel proud to have written one of the best – and simplest – personal communications books I’ve seen in a few years.” Read the entire review.


PR News
From “Restoring Trust: PR’s New Role in Creating Corporate Accountability”: “Barbara Pagano, a leadership expert for the past 25 years, who has coached senior executives from AT&T, Coca-Cola and Target, for example, says the white paper won’t do any good unless the powers that be within an organization make it a mantra – an not a fleeting one.” See complete article and sidebar of excerpted research from The Transparency Edge.


PR News
From a 10/27/03 book review: “Corporate consulting guru Pagano and her daughter, Elizabeth, backed by exclusive research of thousands of executives at Fortune 500 companies, provide a comprehensive guide to attaining corporate transparency. In the chapter titled “Be Overwhelmingly Honest,” the Paganos provide some stats that’ll make your head spin…. For a cold-eyed look at honesty in the workplace, the book offers managers various tests with one column asking for a scale on how the manager thinks (s)he is doing while the other column asks what others might think. It’s the PR equivalent of taking a hard look in the mirror and realizing that others don’t see you the way you necessarily see yourself when it comes to effective communications. Read the entire review on page 8.



From 'Transparency: Practice Nine Behaviors': “As leaders seek to be more credible and transparent, they likely will feel some discomfort. They will be forced to address their deficiencies. Yet in the clearing of these awkward states are benefits – increased trust, effective collaboration, and better organizational health.” Read the entire article by downloading the PDF here.



From the Midwest Book Review: “…an expert guide to crafting and implementing the power of a ‘clear and open’ business policy. The priceless value of an impeccable reputation, and how to cultivate favorable word-of-mouth for lasting success using nine key behaviors form the core of this invaluable and very highly recommended resource for those charged with insuring the success of their enterprise.”



From Books for Better Business: “The Transparency Edge offers a dynamic approach to ‘what you see is what you get’ in business….a book that should be on every executive bookshelf.” To read the whole article by B.J. Davis, download the PDF here.



From a review in Business to Business magazine: The Transparency Edge “makes the very thoroughly researched point that, for excellence in leadership, honesty is the best policy. …the Paganos come at this with an impressive amount of research involving 360-degree assessments using a database of approximately 16,000 individuals. …the open honesty, straight-forward recommendations and research base of the Paganos make their book quite formidable – a possible classic in the competitive world of business books.”

 
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